When it comes to any online marketing endeavor reporting is a necessity. You and your clients have to know what’s happening with active campaigns. Remember, a solid search engine optimization campaign should be driving profitable business to your client’s website. It’s your job to make that happen and be able to show your client how and why it’s happening.
There are a couple of categories of reports that you’ll be working with when offering white label SEO services. Those are client reports and agency reports. One set for your client to see any and all measurable results from their investments. And one set for your business to communicate well with the platform handling all of your client’s campaigns.
Let’s take a look at what the client reports consist of. Keep in mind all of these client based reports are “white label” available. That means you can add your own company’s logo and colors to the report templates before they are sent to your clients. The whole point of this relationship is to have complete integration between the two companies. The client will never know that the report was not created by your company.
Client Report Type #1 – SEO Reports
A platform with good SEO reports will allow you to see every product and service ordered for a particular campaign. This should be view-able down to the specific URL that has been promoted. Great reports allow you to see exactly what you’ve done to promote every URL involved with a campaign.
All of this campaign data is helpful when exported into a PDF format. When it’s delivered to the client (hopefully automatically via email) it looks like it came from you and you build trust through transparency.
Client Report Type #2 – Rank Updates
Keyword tracking is absolutely essential when it comes to organic rankings. If you don’t know where you stand with Google you have no way to measure progress. This is typically one of the larger deliverables expected from a good online marketing agency. First you set the benchmark for taking on that client. Then over time as you deliver rank reports they should include both individual keyword rankings as well as rankings snapshots over time. Your client will be able to see a clear increase or decrease for rankings.
Client Report Type #3 – eMail Updates
These reports are pretty straight forward. They’re automatically sent out with deliverable attached. You can (and should) be able to customize the message of the email, set the date it should be sent if necessary, and connect that with your other types of reports for delivery. This system can work simply as a “completion of services” type of email. You could choose to keep that in house or have it delivered to client.
Client Report Type #4 – Additional Services Reports
Some platforms allow you to all different kinds of online marketing services. For example social media marketing is a common service type. You may have reporting options for any and all additional services.
Typically what you want to see here (or have your client see) are monthly snapshots that show the overall progress as well as one or two smaller details of the campaign. Keeping the client well informed in a micro and a macro sense is important.
Business Report Type #1 – Financial Reports
Well this seems like an obvious report, right? Not necessarily so. Some systems you come across may actually be hard to work with and un-intuitive. The system you work with absolutely must have clear financial reporting available. You should be able to see financials on every campaign. Beyond that you should be able to see exactly down to the penny, how much has been spent one time as well as set to recur for each of those campaigns.
It Doesn’t Get Much More Important Than Reporting When It Comes To Client Relationships
If you and your client understand and trust each other you’ll have a profitable business. But everything has to be built on trust. The best way to build and keep that trust is to be as transparent as you can be. White label SEO reports are your best friend when it comes to transparency. Share as much as you’re comfortable sharing with the client at all times. Oh, and hey don’t forget – a better informed client is one that you hear from less. What helps keep them sane will help keep you sane!
Commonly Asked Questions
Q – How Do You Read An SEO Report
A -Reading an SEO report is going to depend entirely on what type of data the report includes. The most common data that you’ll see in an SEO Report are keyword rankings, whether they went up or down, suggest keywords to target, possible competitor keyword rankings, traffic referral sources, backlink information and more.
They key to reading these reports is first understanding who the report is for. If it’s for a client’s website you’re going to want to read KPI’s (KPI=key performance indicator) for that client first. These specific indicators like keyword rankings will differ depending on the client website goals.
Q – How Do You Make An SEO Report
A – The goal of making your own SEO report is to reflect you monthly efforts and their benefits to your client. If you’re going to make your own report as opposed to using an automated software you’re going to need to combine a few different tools. Those tools need to be able to tell you:
- Where your client’s pages rank and for what keywords.
- How much traffic those KWs receive and how much it has increased or decreased over the last 30 days.
- How many backlinks were acquired over the last 30 days.
If you’d like a good template as to how to generate a report for you clients with the data they want to see, click here.
Q – What Does An SEO Report Look Like
A – Some reports contain data from several different pieces of software while other reports are more of a “one-off” type of report. You can see many different types of report on this page. Link-Assistant makes highly respected software for SEO analysis.